Rugby Star Ilona Maher is Face of Coppertone’s Sport Line

Coppertone has partnered with rugby star Ilona Maher, who is also the star of the brand’s sport line and its Unbeatable Performance campaign.

Officials say the collaboration marks a new era of elevated sun protection and skin care for the brand, while reinforcing the strength of Coppertone’s formula.

“I’ve been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign,” said Maher. “Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.”

‘Unbeatable Performance’ Campaign

The campaign spotlights Coppertone Sport’s 4-in-1 sun protection that helps skin withstand diverse conditions including sun, sweat, heat and water. The brand says Maher embodies the versatility and standout performance of the Sport line.

The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

“Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means,” said Tracy Feehan, vice president, Coppertone. “We’re so excited to share, show and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun.”

The Coppertone Sport line is available nationwide at major retailers including Amazon, Walmart and Target.

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